FAMILY WELCOME
the first independent certification system
Become a leader in family tourism with a quality certificate that makes a difference for family guests.
A COMPREHENSIVE PROCESS OF CERTIFICATION IN FAMILY TOURISM
Family Welcome Certification is the first independent quality certification system designed for tourism services tailored to families with children.
Family Welcome is an independent and comprehensive system of certification in family tourism. It has been developed to provide tourist boards, local government units, and tourism service providers with a clear and structured framework for developing tourism offers tailored to the needs of families with children.
AREAS OF CERTIFICATION
Through clearly defined quality standards, the program encourages the systematic development of safe, diverse, and family-friendly tourist services and experiences, thereby enhancing the overall quality of the destination’s offerings at every stage of a visitor’s stay
DESTINATIONS
The Destination Certificate is intended for tourist boards and local government units that systematically develop infrastructure, services, and content tailored to families with children.
ATTRACTIONS
The Attractions Certificate is intended for museums, interpretation and educational centers, thematic and amusement parks, animal-based attractions, rural households…
RESTAURANTS
The Restaurant Certificate is intended for hospitality establishments that develop offerings and environments tailored to families with children and want to enhance the quality of…
ACCOMMODATION
The Accommodation Certificate is intended for hotels, campsites, resorts, rural households/agritourism facilities, and private accommodation providers…
EVENTS
The Event Certificate is intended for organizers of children’s festivals, seasonal events, and family-oriented programs that develop family-tailored content and …
OUR PARTNERS



WHY PARTICIPATE?
Family tourism today is one of the most dynamic and fastest-growing segments of the global tourism market. Modern families are not looking for just accommodation or services – they seek safety, authenticity, high-quality content, and reliable experience throughout their stay
By participating in the Family Welcome certification process, you:
- strengthen the recognizability and value of your brand through an internationally recognized quality label
- build trust with family travelers thanks to verified standards of safety and quality
- gain a clear competitive advantage through a differentiated and sustainable tourism offer
- access a high-value, loyal market segment – family guests
- direct your business towards continuous quality improvement and excellence
CERTIFICATION PROCESS
Interested tourism service providers start the process by submitting an initial inquiry via the available form. After receiving the inquiry, they get instructions for further steps in the certification process.
STEPS
The applicant:
- completes the self-evaluation form, which enables evaluation on how well the offer is adapted to families with children
- submits a certification application together with the required documentation and evidence of compliance with the criteria
- has technical and professional support throughout the entire certification process.
Self-evaluation is the first step that helps identify the existing advantages of the offer, but it also helps detect possibilities for further enhancement of the service quality
After the application is received, the following steps are carried out:
- administrative verification of the documentation
- analysis of submitted evidence on criteria fulfillment
- preparation for on-site evaluation.
A certified evaluator does the following:
- verifies the submitted documentation
- performs on-site inspection of the facility or location
- creates evaluation report.
In case of any deficiencies are identified, the applicant is given a period of up to 20 days to address them.
Certification committee makes its decision based on:
- results of self-evaluation
- submitted documentation and evidence
- results of on-site evaluation and evaluator’s report.
RULES FOR THE PUBLICATION OF RESULTS AND THE USE OF CERTIFICATION MARKS
In order to ensure transparency, equal treatment of all participants, and the protection of the integrity of the certification process, evaluation results shall be considered official only after the completion of all evaluation and re-evaluation activities and their official publication by the Certification Program Owner.
All data, reports, draft results, and communications provided prior to the official publication are intended solely for internal informational purposes and shall not be considered final results.
Prior to the official publication, the following actions are prohibited:
- Publicly disclosing evaluation or certification results;
- Presenting a certificate as having been awarded;
- Using the names, designations, logos, or any other certification marks associated with the certification program;
- Organizing media releases, press conferences, or promotional activities that include certification results;
- Distributing result-related information to third parties without the prior written consent of the Certification Program Owner.
The right to use the certification name, designations, logos, and other certification marks is granted exclusively upon the official award of the certificate and the official publication of results by the Certification Program Owner.
The Certification Program Owner reserves the right to take appropriate measures in cases of unauthorized use of certificates, certification marks, or the premature disclosure of certification results.
Certified tourism service providers are awarded:
- Family Welcome Certificate
- the right to use the certificate logo
- independent official quality label
The certificate is valid for two years, after which a recertification process takes place, to confirm continued compliance with the established quality standards.
ADDITIONAL INFORMATION
THE USE OF CERTIFICATE LOGO AND LABEL
Logo and name Family Welcome and Family Welcome Certification:
- can be used exclusively by certified tourism service providers
- must be used in accordance with the graphic design guidelines of the certification system
- must not be used after the certificate has expired.
SANCTIONS
The certificate can be revoked in the following cases:
- serious non-compliance with the prescribed quality criteria
- unauthorized or improper use of the certificate logo or label
- submission of inaccurate or misleading information during the evaluation process
- failure to maintain the standards on which the certificate was granted
- misuse of the certificate in a way that could undermine the credibility of the certification system.
OUR OFFER
Family Welcome program offers professional support throughout all stages of certification process
CERTIFICATION PREPARATION
We conduct an independent analysis of the existing situation through self-evaluation and administrative review of documentation, and give recommendations for aligning the offer with family tourism standards
EXPERT CONSULTING
We provide professional guidance throughout all phases of the certification process
PROGRESS MONITORING AND REVIEW (CERTIFICATION AND RECERTIFICATION)
We perform independent on-site evaluations (audits) and create expert reports with recommendations for further improvement of quality and alignment with certification standard.
STAKEHOLDER EDUCATION
We organize workshops, educational programs, and professional content aimed at developing high-quality, responsible, and sustainable family tourism.
PROMOTION AND VISIBILITY
Certified partners receive extra visibility through communication channels of the Family Welcome website and the selected promotional activities
TRANSPARENCY FOR GUESTS
The quality seal guarantees guests that the certified tourism provider meets defined standards and provides a safe, high-quality, and family-friendly service.